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ELLESSE
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標簽:上海市運動(dòng)

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來(lái)自意大利卓越的高級運動(dòng)品牌ELLESSE,一直以創(chuàng )新、時(shí)尚及精巧的設計,引領(lǐng)市場(chǎng)潮流。是貴族高級運動(dòng)品牌服飾的代表,是追求品質(zhì)、設計、面料到極致的運動(dòng)品牌。 ELLESSE is a premium Italian sports brand, incorporating Italian tailoring into contemporary and stylish sport fashion apparel. The brand differentiates itself through “style beyond performance” offering premium quality combined with sophisticated stylish Italian design and updated with the season’s latest trends. ELLESSE 秉承意大利人原創(chuàng )的熱情與精神,無(wú)論在運動(dòng)服裝或運動(dòng)鞋的設計上,均勇于嘗試,不斷突破,并于創(chuàng )作過(guò)程中融合功能與時(shí)尚兩大元素,為每一件產(chǎn)品賦予獨特的個(gè)性。全球主流時(shí)尚與意大利藝術(shù)氣息完美結合的運動(dòng)裝及尖端科技與時(shí)尚元素融合的運動(dòng)鞋,都體現了ELLESSE的激情時(shí)尚,運動(dòng),生活休閑三大系列的主題風(fēng)格。 Influenced by the strong Italian passion and creativity, ELLESSE continues today to be innovative in their designs, injecting sophistications to both apparel and footwear products. All products are beautifully cut and tailor fitted. The use of rich, high quality fabrics and the importance paid to every detail has resulted in very distinctive collect. 1959 年:L.S.為其品牌創(chuàng )始人名的開(kāi)頭字母, 1959年始創(chuàng )于佩魯賈。它誕生在意大利的滑雪場(chǎng),滑雪者因找不到能滿(mǎn)足其對于式樣及表演要求的滑雪產(chǎn)品而自創(chuàng )了該品牌。這位滑雪者就是雷昂納多.塞爾維多, 對滑雪運動(dòng)的熱愛(ài)加之高超的成衣技術(shù)造就他在滑雪服裝界的革命性設計。20世紀60年代60年代后期,塞爾維多發(fā)明的面料大幅提高了產(chǎn)品的運動(dòng)性能且式樣前衛,革命性地改變了全球的滑雪用品市場(chǎng)。 L.S. – After its creator’s initials – was born in Perugia, 1959. It began on the Italian slopes with a skier who could not find skiing product that met his own personal requirements for style and performance. Leonardo Servadio decided to fuse his passion for skiing with his expertise in tailoring to create revolutionary designs in skiwear. At the end of the decade Servadio revolutionised the world ski market with fabrics that could enhance athletic performance and style innovation. 1975:ELLESSE 進(jìn)軍網(wǎng)球運動(dòng)服裝市場(chǎng). 正如在滑雪市場(chǎng)的優(yōu)良表現,經(jīng)典的意大利設計風(fēng)格和時(shí)尚元素的完美融合,使得ELLESSE網(wǎng)球系列同樣在短時(shí)間內大獲成功。同年,新的ELLESSE ‘半球面’ 商標圖案誕生 – 此圖案表現了半個(gè)網(wǎng)球球體,其上有2條紅色的縫合線(xiàn)也暗示著(zhù)紅色滑雪板。 1975:ELLESSE moves into tennis sportswear. Just as the ski market, there was a strong desire for Italian style and fashion in tennis – making the ELLESSE collection an immediate success. 1980:ELLESSE 再接再厲成功簽約贊助各類(lèi)世界頂尖運動(dòng)員和各大不同賽事,例如紐約馬拉松大賽以及法拉利F1車(chē)隊等?死锼.伊夫德(Chris Evert)和圭勒莫?維拉斯亦同ELLESSE簽署贊助合約。 1980: ELLESSE continues to build on its success by signing sponsorship deals with top athletes & events as diverse as the New York Marathon & the Ferrari Formula 1 team. Chris Evert and Guillermo Vilas signed sponsorship agreements with ELLESSE. 1985 和 1986:德國網(wǎng)球選手鮑里斯.貝克爾(Boris Becker)身著(zhù)ELLESSE贊助系列兩奪溫布爾登大賽,成為溫布爾登最年輕的單打冠軍,此記錄至今仍未被打破。 1985&1986: German tennis player – Boris Becker wins Wimbledon twice with ELLESSE. 1993:PENTLAND 集團上市公司最終成為ELLESSE品牌新的全球所有者(PENTLAND)集團擁有, LACOSTE SPEEDO等10幾個(gè)全球著(zhù)名運動(dòng)品牌,是世界上最大的服裝品牌集團之一) 1993: PENTLAND Group plc becomes the owner of the ELLESSE brand throughout the world (including LACOSTE SPEEDO more than ten global sport brands) 1997:Jean-Luc Cretier, 由ELLESSE贊助的法國國家滑雪隊成員,在日本舉辦的長(cháng)野冬奧會(huì )上一舉摘得滑雪項目金牌。 1997: Jean-Luc Cretier, member of the ELLESSE-sponsored French national ski team, wins the gold medal for downhill skiing at the Winter Olympics in Nagano, Japan. 2000s:ELLESSE繼續保持著(zhù)其良好的全球知名高端運動(dòng)品牌形象,繼續植根于滑雪和網(wǎng)球運動(dòng),立志在消費者心中保持運動(dòng)激情和專(zhuān)業(yè)聲望的意大利運動(dòng)品牌形象。 2000: ELLESSE continues to be known globally as a prestigious & aspirational Italian sportswear brand with its roots in Ski and Tennis. ELLESSE 特別為富有熱情的運動(dòng)休閑愛(ài)好者設計,兼具功能性及美觀(guān)時(shí)尚外型的雙重需求名譽(yù)全球的意大利知名運動(dòng)品牌,廣大的全球市場(chǎng)分額,全球體育服裝市場(chǎng)的重大契機,來(lái)自PENTLAND & UCCAL公司的長(cháng)期投資,這些巨大的優(yōu)勢將帶領(lǐng)ELLESSE 在中華土地上創(chuàng )造運動(dòng)神話(huà)。 ELLESSE is specially designed for consumers who care about their appearances and want to make a statement with the brand they choose to wear at work or for leisure. The brand possesses a significant opportunity in the global sports fashion market and with the long term strategic alliances between PENTLAND and UCCAL, ELLESSE is deemed to excel in the China market. 2007年,48年后的今天,ELLESSE終于在UCCAL的鼎立支持中邁入中國,UCCAL成為ELLESSE在中國地區的獨家特許經(jīng)銷(xiāo)商,并在2007年9月初開(kāi)設了中國第一家ELLESSE專(zhuān)賣(mài)店,在雙方的不斷的努力下ELLESSE將會(huì )在中國發(fā)展為一個(gè)引領(lǐng)時(shí)尚運動(dòng)的世界級品牌。 With the support from UCCAL, the exclusive distributor in China, the first ELLESSE store is scheduled to open in September 2007. We are confident that under this strong collaboration between Pentland and Uccal, ELLESSE will become the leading sports fashion brand in China.

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